Popeyes: At least we still have The Sandwich
To celebrate Popeyes’ one-year anniversary of its Chicken Sandwich launch, we decided to bring to light something everyone can relate to right now: 2020, a year that no one could have seen coming.
Toilet paper shortage, homeschooling 24/7, murder hornets, Saharan dust storms, bubble seasons, favorite apps possibly getting banned – you name it. Luckily, whatever comes our way, we can always take a pause, breathe in and say at least we still have The Sandwich.
First, a countdown to 2021 by officially starting the times square ball drop… six months early.
We then ran a full page ad in the New York Times.
And did some social…
Created at Gut as Associate Creative Director with:
Frank Garcia, Giulia Magaldi (art director, copywriter)
Eliana Ferrer, Jeff Hodgson (creative directors)
Ricardo Casal & Juan Peña (executive creative directors)
Guido Fusetti (head of art)