Havaianas // The Boardwalk Store

Havaianas, the iconic Brazilian flip flop brand, wanted to grow awareness in the U.S. and show that their sandals work beyond the beach, from day to night.

So we brought summer to Venice Beach. Partnering with street artist Buff Monster, we turned the boardwalk into a fully shoppable mural. Using Google Vision AI, people could point their phones at different patterns in the artwork to unlock and shop the matching styles.

The experience led straight to purchase and included styling tips from celebrity stylist Tara Swennen, proving Havaianas could go wherever summer takes you.