Havaianas: The Boardwalk Store
Havaianas, the famous Brazilian flip-flop brand, needed to raise awareness of their product in the U.S. and showcase how their sandals can be worn not only at the beach, but from day to night. To invite everyone to try Havaianas and, literally, step into summer, we enlisted street artist Buff Monster and created a shoppable boardwalk in Venice Beach.
Using Google Vision A.I. technology, consumers could aim their phone's cameras at the mural's different patterns to shop products with their respective themes. The site not only took them to the point-of-purchase, it also offered styling tips from celebrity stylist Tara Swennen.
Featured In
AdAge, Muse, CampaignLive, Marketing Drive, Ads of the World
we got our artist Buff Monster to come out and rep Havaianas as well…
Created at TBD with:
Sara Uhelski (copywriter)
Bruno Menon (designer)
Rafael Rizuto (chief creative officer)