Intel: Conflict Free
Most people have no idea that the metals and minerals in their devices are connecting them to what’s happening in the Democratic Republic of Congo.
So we decided to leverage social video conventions to show people what is really behind the screens of the devices they use everyday and to unbox the reality behind their digital products.
We kept the surprise till the very end. He really had no idea.
Behind the Scenes
From being stopped and questioned in airports for carrying suspicious-looking black boxes – to trespassing construction sites and leaving shovels behind in hotel rooms.
Created at Intel's Agency Inside with:
Sara Uhelski (copywriter)
Shachar Aylon (associate creative director)
Katie McCarthy (creative director)
Teresa Herd (executive creative director)
