Intel: Drone Pioneers
Climate research is one of the most under funded fields of study. If we want to get ahead of climate change, scientists need the best tools they can get before it's too late.
We partnered with scientists around the world and gave them an industrial grade drone, the Intel Falcon 8+, to reimagine how they conduct their research. With this heavy duty drone, they were able to collect data faster, more effectively, and from a safe distance.
We helped researchers track polar bears to better understand the effects of climate change and to better protect polar bears. We helped map out a reconstruction for The Great Wall of China. And we collected whale snot to gather information on the health of our waters, to better protect our whales and world.
One Show
Red Pencil x1 (China)
Bronze Pencil x2
Fast Company's World Changing Ideas
Finalist
Webby Awards
Nomination x1
Honoree x1
Above the Arctic
Svalbard, the front lines of climate change and the home of the polar bears. Rapidly changing environments make this terrain more challenging for researchers than ever before.
So we sent our drone to the arctic to track polar bears; gathering a population count without disturbing the bears in the least. With better research comes better understanding of how to save polar bears and better understanding of the effect climate change will have on all of us.
We partnered with The New York Times to create an interactive, multimedia piece that told the story of the expedition. Click here to read the full story.
The Long Form
The Great Wall
Crossing 15 provinces, 404 counties, 20000 kilometers, the Great Wall is an iconic world wonder. Sadly, it has suffered natural erosion and human destruction over the past 2000 years. In collaboration with our PRC partners and a team of experts, Intel is using artificial intelligence and drone technology to survey and model the remote Jiankou section of the wall to preserve this historical landmark for generations to come.
Below the Surface
Every second breath we take comes from the ocean. Today, our oceans and marine life face greater dangers than ever before. To protect them, we need to understand what’s threatening their ecosystem. This is why we collaborated with Parley for the Oceans and a team of marine biologists on a mission to use artificial intelligence and drones to collect data from the ocean’s most important mammal: the whale.
The Long Form
Created at Intel's Agency Inside with:
Demian Kendall (copywriter)
Shachar Aylon (associate creative director)
Katie McCarthy (creative director)
Teresa Herd (executive creative director)