Popeyes Against Pizza
During lockdown in 2020, pizza sales jumped 21%. Good news for pizza chains. Not so good for Popeyes.
So we fought back. We showed kids how to “hack” their parents’ phones to nudge dinner toward Popeyes instead. And in a few surprise moments, we even intercepted pizza deliveries and swapped them out for Popeyes.
Popeyes Autocorrect
Popeyes Pizza Party Crashers
Created at Gut as Associate Creative Director with:
Willow Ennen, Andrew Gonzalez (art director, copywriter)
Eliana Ferrer, Jeff Hodgson (creative directors)
Ricardo Casal & Juan Peña (executive creative directors)
Guido Fusetti (head of art)