The Case for The Real Cost
FDA's The Real Cost has kept a generation of teenagers off cigarettes and vapes. I spent two years on the account and made the case study films that carried the work through Effie judging. Every film submitted won.
Created at FCB NY
Gary Resch (Executive Creative Director)
Seth Kelly (Creative Director)
Laura Bermudez (Senior Video Editor)
Created at FCB NY
Gary Resch (Executive Creative Director)
Seth Kelly (Creative Director)
Laura Bermudez (Senior Video Editor)
Alice Qu (Art Director)
Emula Aldin (Copywriter)
Kevin Watkins (CD: Flagship Spot)
Jono Flannery (CD: Flagship Spot)