Stubhub: The Gift Rapper
StubHub makes it easy to get fans of all types to the events they love. But this holiday season, they wanted to make the experience of ticket-getting and gifting fun, personal and memorable. We combined hip hop and artificial intelligence to create a new way to gift wrap tickets: the Gift Rapper.
We asked a series of seemingly simple questions to start, but behind the scenes, an AI was churning a dynamically-generated rap (written and performed by Guinness record setter MC Murs).
StubHub Gift Rapper - Sample
The Gift Rapper Promo Video
And we also surprised customers in-store, with Rev Run rapping about their tickets.
Created at TBD with:
Sara Uhelski (copywriter)
Bruno Menon (designer)
Rafael Rizuto (chief creative officer)