New Era // Nothing Beats Real
Only one cap has been on the MLB field since the 1930s. After winning the business, we defined a new brand platform and launched two MLB-official silhouettes for the 2025 season, brought to life through a reimagined take on the iconic I Yam What I Yam anthem from Popeye, composed specifically for Fernando Tatis Jr. In a world full of replicas, one thing still stands true: Nothing Beats Real.
Directed by 2x Grammy Winner Dave Meyers
Starring MLB All-Star Fernando Tatis Jr.
Created at FCB NY (BBDO NY)
Gary Resch (ECD)
Seth Kelly (VP, CD)
Rhea Phipps (Producer)
Ishaan Mohindra (Senior Art Director)
Daniel McCabe (Senior Copywriter)
Dave Meyers (Director)
Jai Shukla (Editor, Nomad)
Duotone (Music)