The Ad Council // Because of You
Every day, we have the power to either harm or uplift someone around us. In the hallways, in classrooms, in group chats, and in comment sections, our words and actions leave a mark.
Because Of You is an anti-bullying initiative that reminds teenagers how much that impact matters. It empowers them to choose empathy over cruelty, inclusion over isolation, and courage over silence, helping create safer, kinder spaces for everyone.
They thought they were taking their yearbook photo, and were surprised with messages of love.
We created the whole campaign in collaboration with Adolescent, a production company made by adolescents for adolescents.
And got to work with an entire crew of incredible teenagers: from our two teenage female directors (who were absolute bosses) to our photographer, DP, and BTS crew.
And then The Rock did a little something for us.
And a Spiderverse partnership
Still here?
How about a BTS video?
Created at TBD with:
Sara Uhelski (copywriter)
Bruno Menon (designer)
Rafael Rizuto (chief creative officer)