Because of You.
Every day, we all have the opportunity to make someone else’s day better or worse. From the conversations we have in person to the comments we leave online, we always have the choice to decide which impact we want to make. Because Of You wants to remind teenagers of the power their actions have and inspire them to create an environment that’s more inclusive and empathetic.
They thought they were taking their yearbook photo, and were surprised with messages of love.
We created the whole campaign in collaboration with Adolescent, a production company made by adolescents for adolescents.
And got to work with an entire crew of incredible teenagers: from our two teenage female directors (who were absolute bosses) to our photographer, DP, and BTS crew.
And then The Rock did a little something for us.
And a Spiderverse partnership
still here?
How about a BTS video?
Created at TBD with:
Sara Uhelski (copywriter)
Bruno Menon (designer)
Rafael Rizuto (chief creative officer)